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  • Writer's pictureY Nhu

Crisis Management: From management to solution

"Crisis" are the two most feared words of any business. As a media and foreign affairs person, with the main responsibility for managing the company's image, you need to learn and prepare well for any situation.

My decades of experience in the field of Communications and External Affairs show that crisis management is a process, not just "handling" the status quo. For a comprehensive communication strategy, crisis management needs to take steps to anticipate and prepare for before something bad happens. With preparation, the elements "surprise", "suddenly", "untimely turn around". Try the following crisis response experiences:

Photo by Nataliya Vaitkevich from Pexels

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